At the Auto China Beijing 2024 motor show, the Lamborghini Urus SE had its world debut for the general public after being unveiled at the Volkswagen Group Media Night on April 24.

With its new design, enhanced aerodynamics, unmatched on-board technologies, and a hybrid powertrain with an output of 800 CV, the new Urus SE, the first PHEV (Plug-in Hybrid Electric Vehicle) luxury super SUV, sets a new standard for comfort, performance, efficiency, emissions, and driving enjoyment in the segment. In the Ad Personam area, there’s the Huracán Tecnica, a rear-wheel drive super sports car with a V10 engine, and the Revuelto, the first super sports V12 hybrid HPEV (High Performance Electrified Vehicle).

Launch of the Lamborghini Urus SE to the world

A redesigned twin-turbo 4.0 V8 engine producing 620 CV of power and 800 Nm of torque powers the Lamborghini Urus SE. When working in perfect harmony with the electric drivetrain, the system produces 800 CV of total power output and 950 Nm of total torque. Together with the new electronic limited-slip differential and transfer case, the Urus SE also features a newly installed centrally-located longitudinal electric torque vectoring system, which together provide “on demand” oversteering and the legendary Lamborghini super sports car driving experience.

With an 80% reduction in pollutants, the Urus SE achieves best-in-segment torque and power numbers, all thanks to its “two hearts” that combine thermal and electric power. With four new Electric Performance Strategies (EPS) combined with Urus driving modes, it gives eleven possibilities in all and can go over 60 km in EV Drive mode.

The super SUV’s stylistic standards are redefined with the Urus SE. The front grill and bumper are new design elements, as are the headlamp clusters with matrix LED technology. The cargo compartment hatch has a Gallardo-inspired design style with the taillight clusters attached to the “Y” lights and the new rear diffuser, harmonising the rear appearance. The hood also adopts a floating form, in keeping with the Revuelto’s design idea.

The Urus SE honours traditional design while showcasing increased sportiness as a super SUV with cutting-edge ideas. The interior design embodies the idea of “Feel Like a Pilot” and has a 12.3-inch central touchscreen equipped with the latest Human Machine Interface (HMI) for improved driver-digital system interaction.

With more than 100 exterior colour possibilities, 47 colour combinations, and four styles of inside embroidery, the Urus SE also provides unparalleled and extensive Ad Personam customisation options, demonstrating the limitless potential for consumers to build unique automobiles.

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